Baby + Kids

Goodness me! It's Amuseables Apple! With short, stretchy fur in candy apple red , this friendly fruit is squishably soft. Sporting a brown cordy stalk, a vibrant green leaf and brown cordy feet our apple is ready to roll out in style!

This quick-flippered fish has stretchy fur in soothing pebble and charcoal. With stitchy scales, corddy fins and a super-sweet smile, this cutie's a catch!

Muswell Mole says "I have more of an underground following..."

A perky green go-getter who is constantly ready for a game (or two), Amuseables Sports Pickleball loves sports so much she’s also a part-time umpire! She loves nothing more than a game of doubles with pal from-across-the-pond, Amuseables Tennis Ball.

The Jellycat Bag Charm is a tiny piece of history – clip it onto your bag and celebrate with us!

The Jellycat Bag is beautifully tufty in liquorice fur with creamy highlights.

Grab a little shot of sunshine with the Amuseable Coffee-To-Go Bag!

  Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, glossy eyes, she's a very friendly cephalopod. Odell has eight fine, curly arms with cosy cordy and classic fur

Amuseables Toffee Apple loves taking care of her pearly whites. Sweet on the outside, and sensible at the core, the only thing shinier than her skin? Her teeth.

The Bashful Fox Cub Musical Pull is a soothing gift to help babies drift off. Our most loved fox cub has gorgeous orange fur with a cream mouth made with recycled fibers and holds on tight to a concertina pull.

Kids will eat just about anything off the super fun, super soft and perfectly sized Wonder Spoon. These silicone spoons are ergonomically designed and have an easy grip for self-feeding but are long enough for assisted feeding as well.

Say hello to the softest sidekick (and must-have fashion accessory): the Peanut Penguin Pouch. Inspired by fan favourite Peanut Penguin, this pouch bag is here to keep your essentials safe - and your outfit cool as ice!