Baby + Kids

Smudge Elephant is super soft and floppy in grey fur. This Smudge sweetie has the cuddliest big ears, the longest trunk, and the squishiest tummy!

Amuseable Storm Cloud might look overcast, but everyone who sees this fluffy grump smiles!

Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in show stopping packaging.

This quick-flippered fish has stretchy fur in soothing pebble and charcoal. With stitchy scales, corddy fins and a super-sweet smile, this cutie's a catch!

"You should see my dental bill..."

Lambeth Lemming would love to follow you home.

Fuddlewuddle Lion is the cuddliest cub in textured golden fur. This future king is growing into that fluffy amber mane and tail tip, with a beanie bottom to sit and practice that roar!

Kids will eat just about anything off the super fun, super soft and perfectly sized Wonder Spoon. These silicone spoons are ergonomically designed and have an easy grip for self-feeding but are long enough for assisted feeding as well.

Goodness me! It's Amuseables Apple! With short, stretchy fur in candy apple red , this friendly fruit is squishably soft. Sporting a brown cordy stalk, a vibrant green leaf and brown cordy feet our apple is ready to roll out in style!

Michelle mussel's charcoal soft outer shell opens up to an indigo blue inside and her cute little smile with grey cordy legs.

Our Silicone divided bowl suctions to the table, has a curved lip to encourage self-feeding, and grows with your child from infant purees to late-night ice cream sundaes.

Amuseable Peanut is one cheeky monkey! With a tumbly-textured soft beige shell, tubby tummy and milk chocolate boots, this lazy legume is happy to hang out. We love that tousled tuft on top!